Herthea is a modern wellness brand reimagining women’s sexual and reproductive health through natural, holistic products inspired by herbal healing and sacred feminine rituals. Designed to support every stage of womanhood—from menstruation to fertility and pleasure. Herthea empowers stigma-free self-care with clarity and confidence.

Rooted in the strength of Greek goddesses, the brand name blends “Hera” and “Thea,” symbolizing wisdom and sacred femininity, while its visual identity features an abstract goddess entwined with natural elements, evoking grounded elegance. Sustainable, reusable packaging with floral-inspired details and textured hessian bags enhances both beauty and function. Each product line aligns with a goddess, Aphrodite (pleasure), Selene (hormonal health), and Hera (motherhood), with tailored palettes and storytelling. Herthea’s Instagram strategy deepens connection through goddess spotlights, ritual challenges, ingredient stories, and UGC, creating a soft, authentic, and empowering space for women seeking holistic wellness.