nectar
OVERVIEW

Nectar is a hip, playful alcohol-free venue for health-conscious young adults (18–35), offering a vibrant alternative to traditional bars where mood-boosting, adaptogenic ingredients replace alcohol.

Inspired by 1960s psychedelia and grounded in bold, minimalist design, its cheeky, nature-infused aesthetic features fluid letterforms, botanical iconography, and a dynamic colour palette, greens, citrus tones, and pops of fuchsia, to evoke energy and natural essence. More than just a bar, Nectar fosters social connection and cognitive uplift, redefining nightlife for a wellness-driven generation.

BRAND IDENTITY - BRAND STRATEGY - GRAPHIC DESIGN - PACKAGING DESIGN
nectar
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